About Us

Retail Design Associates helps independent, specialty retail store owners to increase sales and profits in a manner consistent with their business goals and financial resources by applying marketing design and merchandising principles, together with business management and employee training services.

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History and Mission
Primary Mission: To provide our clients with a comprehensive package of professional store design, merchandising and consulting services to the specialty store retailer.

History: Retail Design Associates was formed in 1990 by James A. Rasmus. Prior to forming RDA, Jim served as partner and Vice President of Design Services for Creative Retailing Inc., in Irvine, CA. Jim possesses over 26 years of retail store design and management experience.
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Experience and Qualifications
The RDA staff has been responsible for the design of over 2000 successful specialty retail stores throughout the United States. Our stores have won numerous industry awards and recognition.

RDA provides each client with a proven, results-oriented package of quality store design and business management services unequaled in the industry.

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Jim Rasmus
What We Do